Why are concessions at the movies so expensive? It seems absurd. I went to the movies the other night and asked for a small Pepsi. The guy hands me a cup the size of a thimble, and then asks for 5.25. For 50 cents more I could forsake the thimble and trade it in for something that looked a little more normal; about the size of a medium drink from Subway. 5.75 for a cup of sugar water? Don’t get me started on the $7.00 popcorn. Get real! This only drives people to smuggle in their own food. It also drives them away from the movies altogether.